Identity

At Aureli, storytelling is at the heart of everything we do. We are a collective rooted in the joy of turning ideas into living narratives. Whether crafting films, documentaries, screenplays, brand stories, or other visual explorations, we approach each project with attentive listening, deliberate framing, and emotional truth.

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Our wordmark just says Aureli. 6 letters built on a typeface called Lars/Volta. Once our typeface was found the logo creativity began.

What makes Aureli's logo unique is the distortion of the lettering. It came from a simple inspiration. A wave.

Early iterations of the logo had the first three letters in the trough of the wave and the last 3 in the crest. An early motion graphic idea was simply the wave passing through the words. This actually sparked the idea for the logo as we see it today

The breakthrough thought was simply:

What would it look like if the animation was all overlayed into one frame?